Client
AXIS Fitness + Strength
Director / Producer
Kristi Ray
Cinematographer
Ben Coffman
Editor
Logan Tabor
Writer
Erika Edwards
Gaffer
Joey Dwyer

A narrative collection of commercial spots launching the “Axis Isn’t Hard” Campaign.

This is why I sweat.
01
Concept

The power of a narrative . This is where we shine…bringing that raw, imperfect, honest human experience into the stories we tell and the content we create. We pitched the series to our long-time clients at Axis, with a desire to explore diversity and intrinsic motivation for fitness in these scripts, which were written specifically for each actor. The casting process was a breeze and we truly had a blast putting these spots together.

02
More

This creative collaboration with our friends at Lighthouse allowed the production to scale in a symbiotic way. Shot over two full production days with a crew of 15, we are proud of the collective output of our work together on this commercial series.

03
Give us a buzz.
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