The power of a narrative . This is where we shine…bringing that raw, imperfect, honest human experience into the stories we tell and the content we create. We pitched the series to our long-time clients at Axis, with a desire to explore diversity and intrinsic motivation for fitness in these scripts, which were written specifically for each actor. The casting process was a breeze and we truly had a blast putting these spots together.

This creative collaboration with our friends at Lighthouse allowed the production to scale in a symbiotic way. Shot over two full production days with a crew of 15, we are proud of the collective output of our work together on this commercial series.