Year
2021
Client
Mike Barnhart
Director / Producer
Kristi Ray
Cinematographer
Ben Coffman
Editor
Logan Tabor
Writer
Erika Edwards

An empowering narrative that humanizes the hustle

This is why I sweat
01
Concept

The power of a narrative . This is where we shine…bringing that raw, imperfect, honest human experience into the stories we tell and the content we create. With a desire to explore a broader, intrinsic motivation for fitness in these scripts, we collaborated with talent willing to express their vulnerability to inspire others. The casting process was a breeze and we truly had a blast putting these spots together.

02
More

This creative collaboration with our friends at Lighthouse allowed the production to scale in a symbiotic way. Shot over two full production days with a crew of 15, we are proud of the collective output of our work together on this commercial series.

03
Give us a buzz.
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